Search Engine Optimisation can be an extremely cost effective way to build your online business in terms of your authority and the traffic to your site. However, for you to get the most value out of your investment it needs to be transparent, trackable and effective. Here is how we achieve these things for you:
1. Welcome
We always start with an initial meeting were we discuss your requirements and what you are aiming to achieve with your online marketing campaign. We will provide you with our welcome pack that goes into more detail of what we are providing you and what the next steps will be now that we are working together. The welcome pack also tells you about Woodland Friends, which is our nominated charity that we donate to for every client that joins us. As one of our guiding principles is total transparency you will be given access to our internal project management system that we will use to manage the work we do together.
2. Research and Competition Analysis
As with any of our marketing campaigns, we want the highest return for the effort we put in. Keyword research will allow us to find the best keywords for you to target across all of your online marketing efforts whether they are pay per click adverts or SEO optimisations. We will use a number of tools including tools Google themselves provide, to determine the best keywords based on search frequency, competition and most importantly relevance to your business. Competitive analysis takes an in-depth look at the other businesses that are also targeting the same keywords as you. All of this will allow us to identify any areas where your competition maybe weak and how this can be used to the advantage of your business.
3. On-Page Optimisation
In most cases, changes to your website will be required to allow us to target your chosen keywords more effectively. We will recommend changes to your website in order to implement the latest search engine guidelines and make your website more search engine friendly. We will also ensure that you have analytics installed on your site to enable you to see the results of the work we are doing. We will be more than happy to make the changes to your site for you or work with your in-house web development team.
4. Off-Page Optimisation
Once we are happy with the changes to your website the majority of the work is performed away from your site in order to increase the authority of your site and drive qualified, targeted traffic to it. We do this in a number of ways most of which are determined by the SEO package you have chosen. We will also talk to you about your social media strategy and how this can benefit your business and rankings and help you set up and optimise your Google Places and Bing Local listings.
5. Ongoing
Each month we will continue to build the authority and drive targeted traffic to your site. We constantly review the success of our work and provide you with a detailed report of each months results telling you where your website was ranked the month before and where it is ranked now.
6. More Traffic, Additional Leads and More Sales
Taking your website to the top of the search engines is only the beginning. The next step is to decide what you will do with that traffic, the additional leads and the sales that will generate. When would you like to get started?
