Google Release Search Plus Your World

Google have continued to (somewhat aggressively) integrate their Google+ social network into the search results by the release of Search Plus Your World. You can read the official blog post but the video below will give you the essentials.

This move has been seen by some as a massive anti-trust lawsuit waiting to happen as there are noticeable absences from social networks such as Twitter and Facebook, where as others have said that it is a genuine attempt by Google to provide us with the most relevant search results - after all, don't we want to see results from people in our social circles? I guess here lies the problem - most people's social circles don't, at this point in time, include Google+ but do include Twitter and Facebook. I think Google could have done better here if they wanted to provide users with the best experience possible.

One thing that is clear is that it will become increasingly difficult to determine a sites ranking in the search engines what a business then does socially with affect how they appear in the new Search Plus Your World. Also, Google has, in one sweeping move, made the Filter Bubble even more encompassing by integrating so fully with search. Information organised by who I am connected to instead of authority and relevance might not give me the most useful results.

It is certainly going to be interesting to see how this plays out.