Working in partnership to understand and promote your company to maximise the business driven from your website
83% of Internet users report using search engines to find a local service. Out of the 346 million websites on the internet today, you need to make sure yours is the one they find.
Building a business is probably taking up a lot of your time already. Using us to build, optimise and extend your online presence will give you back the time you need to focus on your core business. We have a team who are experts not only in developing websites, but also search engine optimisation, search engine marketing, social networking, CRM and customer experience. By harnessing all of these skills we will build, grow and optimise your business and ultimately add real value to your bottom line.
Perhaps you're not sure what value Search Engine Marketing can bring to your business right now? If this is the case, then why not opt for our free site review which will allow you to put a stake in the ground for where you are now, so you can make an informed choice about what you would like to do next. This also gives you a chance to get to know us a little better and you will be able to experience how we like to work closely with our businesses to understand and fully support each unique situation.
Is Search Engine Marketing Right For Your Business?
In simple terms, search engines such as Google help people find what they’re looking for when searching online. SEO and PPC helps to ensure that the search engines find websites which are a the most appropriate ones to bring back based on that search. Without SEM businesses lose out on potential customers who are actually trying to find them. Like trying to find that shop you have to go to in a shopping mall without a map, eventually you give up or go elsewhere.
To find out whether your business should consider SEM as part of it's sales and marketing strategy, answer the 6 quick questions below:
- Do you need greater return on investment for your marketing efforts?
- Do you want to see measurable results from strategies put in place?
- Do you want to generate targeted leads?
- Do you want to build brand awareness and manage your reputation?
- Do you want your marketing activities to have a longer term impact than they do right now?
- Do you currently come further back than page 1 when you use a search term your customers would use?
How Did You Do?
If you answered 'Yes' to the majority of these questions, then regardless of the size of your business it will be worth understanding the SEO and PPC packages which are on offer so you can pick one which fits with your business strategy. In some cases business owners put off looking into Search Marketing, partly due it taking time away from running their business and also due to not fully understanding the subject. It's true to say that SEO is a science and good SEO and PPC involves understanding ever changing search engine algorithms and systematically fine tuning your website to ensure customers looking for you, find you. In the same way as you may not re-wire your house if your core skills are carpentry, allow the experts to take this burden on for your so you can sit back in the knowledge that you are maximising on opportunities which would have otherwise been lost.
